WHITESPACE
Based in NJ / NYC
Working Globally
NYC sunset over building
Currently available for
freelance projects

CREATIVE®

Based in NJ / NYC
Working Globally
web design agency team members working together

Prospects decide in seconds whether they trust you. Give them a site that answers Yes before they even ask. We craft lean, confident pages that shake hands for you and guide visitors from first click to booked job while you stay focused on what you do best.

OUR SERVICES
A desk with some sketches and books near a mac, web design aesthetic
[01]
WEB DEVELOPMENT
Webflow
React
Full Stack

Custom sites that load fast, look sharp, and turn visitors into paying customers.

A screenshot of a dashboard with SEO analytics
[02]
SEO
Research
Strategy
Backlinks

We put you in the Google local three-pack with polished profiles and location pages so nearby buyers find you first.

[03]
EMAIL MARKETING
Campaigns
Outreach
Infrastructure

Automated sequences in your brand voice nurture prospects and bring past customers back without manual effort.

Graphic of robots moving blocks symbolic of AI increasing leverage in business
[04]
AUTOMATION
AI
CRM
Integrations

We connect your forms, CRM, payments, and dashboards so data moves itself and you get hours back every week.

CLIENT REVIEWS

"Giancarlo recently designed our website, meeting and surpassing our expectations in every way. The creation process, including the integration of images and personal elements, resulted in an impressive final product. Giancarlo's exceptional performance in all aspects made our experience outstanding."

Allana & Vinny S.
Founders | Smart Shield LLC

"Giancarlo revolutionized our lead outreach and managed and wrote cold email outreach campaigns automating, doing things we didn't even know were possible with AI automations. He set us up with Eventbrite to manage our shows, and created a new SOP for our floor plan production process saving dozens of staff hours. He really shined the light on our business and cleaned up everything. We recommend him to all our exhibitors.

Joseph A.
President | Plan It Expo

"These guys are the goats for real. Not to glaze them but the way they achieved all our objectives in our business was crazy. Def not your avg team.

Giancarlo Andretta
Founder & CEO | Whitespace Concepts

"These guys are the goats for real. Not to glaze them but the way they achieved all our objectives in our business was crazy. Def not your avg team.

Giancarlo Andretta
Founder & CEO | Whitespace Concepts

"These guys are the goats for real. Not to glaze them but the way they achieved all our objectives in our business was crazy. Def not your avg team.

Giancarlo Andretta
Founder & CEO | Whitespace Concepts
FAQ

1. What exactly does Whitespace do?

We design and build conversion-focused websites in Webflow, then connect them to the tools you already use such as CRMs, payment gateways, booking apps, analytics, and automation platforms. The result is a site that looks great and runs your business in the background.

2. How much does a typical project cost?

Most small-business sites with five to seven pages and light integrations cost between $3,000 and $6,000. Advanced builds that include custom animations, CMS collections, or complex integrations usually start around $8,000. Every quote is fixed price after discovery, so there are no surprise fees.

3. How long will my project take?

A standard brochure site is usually launched within three to four weeks from kickoff. Larger sites or projects with deep CRM or e-commerce integrations can take six to eight weeks. You receive a detailed timeline on day one and weekly checkpoints so you always know where things stand.

4. Do you only work in Webflow?

Webflow is our primary platform because clients can edit content without touching code, but we have shipped projects in, WordPress, and custom React when it makes strategic sense. If you are already on another platform, we can improve or migrate it.

5. Will I be able to update the site myself?

Yes. You will get a short Loom video library showing how to change text, swap images, add blog posts, and create new CMS items. If you prefer to stay hands-off, we offer care plans that include updates, backups, and minor changes.

6. Can you integrate my site with our CRM and payment system?

Absolutely. We have integrated HubSpot, CheckCherry, Square, PayPal, Stripe, Auth0, and many other tools. If it has an embed, webhook, or API endpoint, we can connect it so data flows automatically.

7. Do you handle SEO and analytics?

Every build ships with on-page SEO fundamentals: semantic headings, compressed images, structured URLs, and metadata. We set up GA4 and Search Console by default and can add location pages, schema markup, and keyword research if you need a stronger SEO push.

8. What kind of support do you offer after launch?

You can choose between pay-as-you-go hourly support or a monthly care plan that covers priority fixes, CMS tweaks, and small design improvements. Either way, you always have direct Slack and email access to your project lead.

9. How do we start a project with you?

Fill out the short discovery form, book a 30-minute call, and tell us about your goals. Within 48 hours you will receive a fixed-price proposal, timeline, and scope. A 50 percent deposit secures your slot in our production calendar.

10. What if I already have a site and just need improvements?

We offer site audits that identify quick wins and critical fixes. You can opt for a one-time tune-up or let us execute the recommendations for you. Many clients start with an audit before committing to a full rebuild.

Learn more on how we can boost your biz